LA PREMIERE DE GENESIS
On May 12th, 2022, on a sunny day in Paris around 10 am - the city has just awakened. Above the quiet and elegant Avenue Charles Floquet, a light breeze is moving the already green leaves of the trees… Just here, a few steps away from the majestic Eiffel Tower the first official presentation of the GENESIS perfume will take place in a couple of moments. The event is very intimate due to a limited number of invited guests and it is indeed of great importance for PIGMENTARIUM - the house of niche perfumes established in Prague. Although the perfume house is introducing a new perfume already to the fashion and design scene in Paris for the second time, this occasion is still a special premiere with the official presentation to prominent journalists and influential figures in artistic fields.
Once passing the black and gold gate guests symbolically are entering Czech soil: Thanks to the generous and continuous support of HE Mr. Michael Fleischman, the Czech Ambassador to France, the presentation on this occasion can be held at the beautiful Czech embassy which is established in the former residence of the Princess de Ligne. The fragrance GENESIS was originally created approximately two years ago as a private commission for the sculptor Tereza Štětinová. This light and pleasurable creation, composed of e.g. laurel and fig leaves than was made available to the broad public due to the exciting feedback of those who got the chance to experience the scent and was finally launched at this event.
The perfume arrived in Paris accompanied by a collection of thirteen sculptures that Tereza Štětinová has created on the same inspiration base as the perfume itself. One of the sculptures, which looks like a tiny sea wave but is made out of marble, floats between the gold-decorated walls of the embassy parlor, based on thin metal legs, way above the opulently decorated carpet. On its top is a bottle with a slightly greenish liquid. Like the tones of a harp, a clean, refreshing scent is floating through the room and moves further towards the garden through a glass door. Among the guests of PIGMENTARIUM are journalists from magazines such as Marie Claire, L’Officiel but also the extravagant Fucking Young. The most respected professional olfactory magazine NEZ is also represented. In Moser crystal glasses the French champagne sparkles, the local world meets the global and the scent of Genesis begins to provide its story.
PIGMENTARIUM x TEREZA ŠTĚTINOVÁ
a connection of high perfumery and craftsmanship
The movement of water is the trademark of the collection of Genesis sculptures. These thirteen works by Tereza Štětinová are inspired by the Perfume Genesis. A scent that carries us into the middle of the dense green of an imaginary garden where the hot summer blends with the cold shades of trees and reality blends with a dream at the sound of distant waves from the sea surf. This collection of mostly marble sculptures depicting the element of water is presented to the public for the very first time in a gallery space on Rue Bonaparte 18, directly in the heart of the Saint-Germain-des-Prés art district, Paris. The pop-up exhibition is part of the global launch of the GENESIS perfume with which the sculptures together form a wholesome story and unified message. This premiere is probably the only occasion when the ensemble can be seen together as a whole. At the end of the exhibition, individual pieces diverge into separate exhibitions or into private collections. From small statues to a large monument the works spread in a two-story space scented with the Genesis perfume. The scent complements the statues - which in turn embody the scent. The clear connection between both works of art and creativity is transported to the viewers in one amazing olfactory experience. The opening for all visitors - invited guests but also interested by-passers - starts at 6 p.m. The exhibition setup frequently changes and the usual white box of the exhibition hall is flooded with green light, the color that characterizes this new perfume of the House of Pigmentarium. The overall atmosphere is the exact opposite of a formal morning presentation to experts. Max Sokolinski as the DJ of the event throws thunders of stimulating music into the room and the artworks become sometimes invisible within the sea of guests. Photographers and models mix with art lovers and friends of Pigmentarium not only from Paris and Prague. The energetic meeting stretches into the night in which the refreshing scent of the Genesis perfume and three hundred negroni cocktails have dispersed.