AD LIBITUM
BACK IN 2018

Exceptional hot days of June. The hot terraces and rooms of Winternitz's villa filled with sun rays. A love spark between a woman and a man who might be younger than her. Juicy citrus and moving curtains in front of Hana Knížová's lens. It has been four years since the first Pigmentarium campaign was created. A collection of images created for both ~ the launch of the AD LIBITUM scent and the presentation of the perfume house to the public in October 2018.

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Hana is the author of three main sets of photographs created gradually in 2018 and 2019, as a visual interpretation of the fragrances AD LIBITUM, EROTIKON and MURMUR. Their fundamental importance lies in the (beautiful) task of presenting the initial brand idea point to clients. Empathize with the world of perfumes represented by Pigmentarium and perceive it all as the brand creators intended. All three stories thus take place in front of the lens in the progressive visual environment of the first half of the twentieth century. Whether it is the interiors by Adolf Loos or just furniture elements by Josef Gočár. However, all the included characters are contemporary; their lively connection with the classical world symbolizes timelessness and refined taste. And just the first, the most comprehensive in terms of the number of images, the AD LIBITUM collection is also the most important one. For this work, (along with the images "Nadotek" for the magazine Proč ne?! and "Kids" for Stella McCartney), Hana Knížová received the PHOTOGRAPHER OF THE YEAR award in the prestigious CZECH GRAND DESIGN competition for 2018. We are aware that these beautiful images have escaped the attention of many of you, as the beginnings usually don't have many viewers. Although several editors of the best Czech magazines devoted themselves relatively extensively to the launch of the Pigmentarium brand, only a narrow selection of photos was presented. We believe it's a great time to take a look back and, perhaps for the first time, review the full cycle of AD LIBITUM.

 

Welcome to the beginning!

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AD LIBITUM BY HANA KNIZOVA